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Better Targeting

We make it easy to create highly targeted lists that would normally require a database expert hours to create. Non-technical staff will find it easy to target customers using member status, special interests, past purchases, location, and many other demographic criteria.

List Pilot gives you the ability to target communications based on past buying behavior, such as recency of purchase, purchase amount, or product category. For example, you could define a list called "Automation Purchasers" as everyone who purchased a meeting or a book in automation in the past year.